In the April 2004, for a new open, Creative Director of Beams, "I want a 100years old leather image", was the order for the designer who handles painted leather.
She thinked a wall that can be used for 10 year, that not move on the clothes the painting, and show its taste more than the time variation....and with these difficult conditoins the tour de force starts.
For a leather designer, take accuratelly that image, fill this condition , more over end for the day of the delivery, it's all very difficult. The designer in person painstaking painted one by one with her hands the natural coulored cow skins . As if was rusted, a color that suggests rusty. The leather changes color with the progress of time. This quite pleasant changes, is the characteristic of Hasegawa.